SPORTS CLINIC UK

Sports Clinic UK approached Dalasso Design to create an eye-catching identity for their new sports therapy clinic, with a brief to communicate strength, movement and performance.

A key part of the brief was to incorporate the letters ‘SCUK’ directly into the logo. Rather than treating the initials as separate typography, they were carefully arranged to form the shape of a dynamic human figure in motion, creating a visual connection to sport, movement and physical performance.

A palette of blues and greys, combined with a metallic finish, gives the identity a strong and contemporary feel. The result is a bold, energetic logo designed to reflect the clinic’s focus on performance, rehabilitation and a winning mindset.

“James is a highly skilled professional with an exceptional ability to interpret a layperson’s creative vision. James’ industry knowledge is current, relevant and broad. James kept regular contact with appropriate updates, his work ethic is exemplary and his adherence to timelines was excellent. I could not recommend James more highly.”

— Rhiannon, Sports Clinic UK