AGENT BLANC

Agent Blanc approached Dalasso Design looking to create a brand identity and packaging that felt clean, confident and approachable, while standing out in a competitive market.

Based in London, Agent Blanc is a teeth-whitening brand offering whitening strips in three flavours: Mint, Strawberry and Green Apple. The challenge was to create an identity that felt fresh and contemporary without falling into the overly clinical look often associated with oral care.

Working across the brand from the ground up, the project included logo design, visual identity, brand guidelines, packaging and website development. The resulting identity was designed to feel bright, friendly and modern, with a flexible visual system that could work consistently across the product range and digital touchpoints.

A genuinely enjoyable project to work on, made even better by a great team who gave me plenty of creative freedom throughout the process.